The Journey So Far and the Road Ahead

In 2018, J/G embarked on a mission: to create a space that marries deep thought with palpable feeling. With years designing strategy around human psychology, cultural anthropology, and aesthetics, we know the magic lies in merging emotion, intellect, and behavior.

Here's the kicker: traditional strategy and creative sessions often occur in uninspired settings, like hotel ballrooms or office conference rooms—places that have to adapt to accommodate creativity. Having spent years in recording studios designed to capture inspiration, J/G envisioned a space just as potent for strategic thinking—a dynamic ecosystem where people stretch beyond the usual tactics and discover new possibilities.

While the emphasis has shifted to the process over a physical location, the dream of an actual space where strategy and creativity thrive is steadily becoming more real, particularly as we move into a post-pandemic world. Our vision isn't confined to four walls or a single point in time. It's a living, breathing entity, much like a timeless melody that adapts and grows.

We look forward to growing into a physical space to welcome you somewhere just ahead on our path.